More than $7 million will flow to regional arts and entertainment to attract tourists to Australian regions and to speed economic recovery in communities hit hard by COVID-19, as part of the Australian Government’s Regional Arts Tourism package.
The package includes:
Regional arts activities for tourists – an additional $5 million in grant funding through the Regional Arts Fund for arts organisations to promote and develop cultural events for tourists across regional Australia.
Festivals – an additional $2.4 million through the Festivals Australia program to grow audiences at festivals across regional Australia.
Attending a festival or cultural event is the main reason for visiting a regional area for 57 per cent of first-time visitors, which is why this package is critical to attracting more tourists to our regions.
This package will enable regional arts organisations to develop new showcases and performance opportunities, and to strengthen the promotion of their work, which will attract audiences to unmissable local and interstate experiences.
Tourism Australia will support the Regional Arts Tourism package, promoting creative and cultural experiences in regions that have been hard-hit by the pandemic, with a focus on attracting interstate audiences.
This funding brings the Government’s regional arts tourism COVID-19 support measures to over $11 million. It includes the $3 million Culture, Heritage and Arts Regional Tourism program announcement earlier this year, as well as $700,000 for the Darwin Aboriginal Art Fair and the Cairns Indigenous Art Fair announced on 24 July 2021.